Boom in indie cosmetic players feeds growth in Indonesia

Boom in indie cosmetic players feeds growth in Indonesia

Reflecting the trend behind industry innovation and growth worldwide, particularly in the biggest market in the world, the US, young, on-point brands are emerging at a speed that is hard to keep up with and Indonesian’s consumers are lapping them up. The big players still have their place in the country, with domestic players such … Read more

Indonesia plans new food labelling laws to mandate Nutri-Level front-of-pack grading scheme

The Nutri-Level system is expected to look very similar to Singapore’s Nutri-Grade system​, where processed food products would be labelled as either level A (dark green), B (light green), C (yellow) or D (red) according to their nutrient content. Whilst the system is likely to be implemented in phases, newly-released draft regulation documents from Indonesia’s … Read more

Exploring the beautiful underwater world through diving

Shopping in Singapore, looking down from the Petronas Twin Towers in Kuala Lumpur, taking in the massive ancient temples in Cambodia’s Angkor Wat and Indonesia’s Borobudur: Tropical South-East Asia is hardly short of things to do for tourists or places to go. Some of the region’s best attractions are not on land or even above … Read more

Natural and organic beauty one of the key drivers of Indonesia’s personal care market

According to research, Indonesia’s personal care market will experience the highest growth within the next five years. “This is simply because of our population. We have some 270 million people and the middle-income population is doubling every year. We have purchasing power and our society will consume more, especially in terms of personal care,” ​said … Read more

TikTok Shop reopens in Indonesia but supplement sales still below pre-closure volumes

Sales of FMCG and beauty products, however, have seen their sales surpassing pre-closure levels, according to Indonesia e-commerce market research firm Compas.co.id. It noticed that while TikTok Shop has reopened, the dietary supplement category experienced a notable decrease in sales quantity, down by 38 per cent as compared to the period before closure. TikTok Shop … Read more

Cosmetics have until 2026 to comply with new law

All international halal cosmetic products that have not been certified in Indonesia, or by an accredited overseas agency, will be viewed as non-halal. Issued under Regulation 31/2019, the compulsory halal labeling law will be carried out gradually over five years and initially applied to food and beverage products, which must comply by October 17, 2024. … Read more

L’Oréal confirms Indonesia is its fastest growing mass market

Indonesia, which continues to act as a major target market for the global cosmetics company, has a 262 million-strong population, of which, 51% use the internet, the global beauty named revealed. ​ Indonesia: Fastest growing mass market​ The beauty giant has had a noticeable presence in the Southeast Asian country since 1979, and as its 40th … Read more

Indonesian beauty brand expanding its portfolio to compete with L’Oréal

The company has previously announced that it is looking to expand and strengthen its brand and product offering in the country, aiming to compete more aggressively with its two key competitors, multinational L’Oréal, and domestic herbal cosmetics brand, Mustika Ratu.  The acquisition of Rudy Hadisuwarno is a move towards this goal, with the company’s secretary, … Read more

New social commerce regs a blow for ‘seamless’ buying experiences

In the last couple of years, the South East Asian region has witnessed a remarkable boom​ in social commerce. However, it has not been without its challenges. For instance, many platforms lacked a seamless integrated payment system​, creating inconvenience for customers and sellers alike. Having native shopping features was Bytedance-owned TikTok Shop’s biggest advantage in … Read more

Micronutrient deficiencies continue to cause concern among children in Indonesia

Micronutrient deficiencies (MNDs) continue to pose a significant global health challenge, with the World Health Organization (WHO) estimating that over 2 billion people are affected.   Among those at risk of MNDs in developing and transitioning economies are school-aged children, as government support for micronutrient supplementation remains inconsistent or non-existent.  In Indonesia, micronutrient deficiencies (MNDs) in … Read more