TikTok

Study: Is TikTok going to be the next king of

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Study: Is TikTok going to be the next king of search in SEA?

Consumer beahviour has changed and more and more internet users are turning to TikTok to make searches instead of traditional platforms such as Google. The finding, echoed by Southeast Asian consumer research company, Milieu Insight, examined the popularity of TikTok as a search engine when it comes to the discovery of products, services and places … Read more

Indonesian Gen Zs using TikTok to determine cosmetic purchase

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To capture this market, researchers suggest that beauty firms officially verify their brands to prove authenticity, highlight more brand names, interact with the target audience and engage influencers to promote products. “Angga Anugrah Putra, as Head of Content and User TikTok Indonesia, stated that fashion beauty content became one of the most popular content because … Read more