L’Oréal confirms Indonesia is its fastest growing mass market

L’Oréal confirms Indonesia is its fastest growing mass market

Indonesia, which continues to act as a major target market for the global cosmetics company, has a 262 million-strong population, of which, 51% use the internet, the global beauty named revealed. ​ Indonesia: Fastest growing mass market​ The beauty giant has had a noticeable presence in the Southeast Asian country since 1979, and as its 40th … Read more

Indonesian beauty brand expanding its portfolio to compete with L’Oréal

The company has previously announced that it is looking to expand and strengthen its brand and product offering in the country, aiming to compete more aggressively with its two key competitors, multinational L’Oréal, and domestic herbal cosmetics brand, Mustika Ratu.  The acquisition of Rudy Hadisuwarno is a move towards this goal, with the company’s secretary, … Read more

Indonesia’s Lune Skin tapping into potential for local niched fragrances

After a stint in fashion marketing for a digital direct-to-consumer brand, Lune Skin founder Andrea Moudy developed a line of colour cosmetic products. The brand’s star product was the Multi-Stick, multipurpose lipstick, blush and eyeshadow product. After launching in November 2018, Moudy told CosmeticsDesign-Asia​ that she was pleased with the progress of the brand. Between … Read more