Indonesia’s Lune Skin tapping into potential for local niched fragrances

Indonesia’s Lune Skin tapping into potential for local niched fragrances

After a stint in fashion marketing for a digital direct-to-consumer brand, Lune Skin founder Andrea Moudy developed a line of colour cosmetic products. The brand’s star product was the Multi-Stick, multipurpose lipstick, blush and eyeshadow product. After launching in November 2018, Moudy told CosmeticsDesign-Asia​ that she was pleased with the progress of the brand. Between … Read more

Halal oral care among top cosmetic export opportunities for Indonesia

This was according to the recent Indonesia Halal Markets Report 2021/2022 that was jointly published by Bank Indonesia, Indonesia Halal Lifestyle Center, and DinarStandard. With consumer spending of $184bn in 2020, Indonesia represents the largest halal consumer market in the world, accounting for 11.34% of global halal economy spend. However, Indonesia is only the ninth-largest … Read more

Indonesian Gen Zs using TikTok to determine cosmetic purchase

To capture this market, researchers suggest that beauty firms officially verify their brands to prove authenticity, highlight more brand names, interact with the target audience and engage influencers to promote products. “Angga Anugrah Putra, as Head of Content and User TikTok Indonesia, stated that fashion beauty content became one of the most popular content because … Read more