L’Oréal confirms Indonesia is its fastest growing mass market

L’Oréal confirms Indonesia is its fastest growing mass market

Indonesia, which continues to act as a major target market for the global cosmetics company, has a 262 million-strong population, of which, 51% use the internet, the global beauty named revealed. ​ Indonesia: Fastest growing mass market​ The beauty giant has had a noticeable presence in the Southeast Asian country since 1979, and as its 40th … Read more

Indonesia’s Mad for Makeup taps on Gen Z community for brand co-creation

Founded in 2017 by an aesthetician, the Indonesian brand offers colour cosmetics ranging from serum concealer, lip moisturiser, serum mascara, and eyebrow pencil, as well as accessories such as makeup bags, blenders, and eyebrow curler. Brand strategist Annisa Purnama and senior product research and experience strategist Trifena Krista said there was a distinct market gap … Read more

Atelier Rebul aims to bring bespoke services to China when it expands offline

Co-CEO Nuket Filiba believes these two elements will be driving trends in the fragrance market, particularly in China. “This is a service we offer in our heritage store in Turkey. We’re planning to bring that to China as well because that heritage and craftsmanship is very much appreciated there,” ​she told CosmeticsDesign-Asia. Atelier Rebul traces … Read more

Indonesia’s Lune Skin tapping into potential for local niched fragrances

After a stint in fashion marketing for a digital direct-to-consumer brand, Lune Skin founder Andrea Moudy developed a line of colour cosmetic products. The brand’s star product was the Multi-Stick, multipurpose lipstick, blush and eyeshadow product. After launching in November 2018, Moudy told CosmeticsDesign-Asia​ that she was pleased with the progress of the brand. Between … Read more

Halal oral care among top cosmetic export opportunities for Indonesia

This was according to the recent Indonesia Halal Markets Report 2021/2022 that was jointly published by Bank Indonesia, Indonesia Halal Lifestyle Center, and DinarStandard. With consumer spending of $184bn in 2020, Indonesia represents the largest halal consumer market in the world, accounting for 11.34% of global halal economy spend. However, Indonesia is only the ninth-largest … Read more

Indonesian Gen Zs using TikTok to determine cosmetic purchase

To capture this market, researchers suggest that beauty firms officially verify their brands to prove authenticity, highlight more brand names, interact with the target audience and engage influencers to promote products. “Angga Anugrah Putra, as Head of Content and User TikTok Indonesia, stated that fashion beauty content became one of the most popular content because … Read more