Christinas Province Town
In the last couple of years, the South East Asian region has witnessed a remarkable boom in social commerce. However, it has not been without its challenges. For instance, many platforms lacked a seamless integrated payment system, creating inconvenience for customers and sellers alike. Having native shopping features was Bytedance-owned TikTok Shop’s biggest advantage in … Read more
Founded in 2017 by an aesthetician, the Indonesian brand offers colour cosmetics ranging from serum concealer, lip moisturiser, serum mascara, and eyebrow pencil, as well as accessories such as makeup bags, blenders, and eyebrow curler. Brand strategist Annisa Purnama and senior product research and experience strategist Trifena Krista said there was a distinct market gap … Read more
Smart fragrance company Pura will collaborate with The Metropolitan Museum of Art in New York to introduce a collection of six fragrances. The scents were developed to enable customers to experience art across time and cultures through fragrances inspired by extraordinary pieces at The Met. The Pura smart fragrance diffuser … Read more
German specialty chemicals firm Evonik, Beiersdorf’s supplier of palm (kernel) oil derivates, had also joined the commitment. Beiersdorf had been working with WWF since 2018 in the western Indonesian province Kapuas Hulu District where it had founded a smallholders’ association ‘Mitra Bersama’ to spearhead plans for RSPO certification. The latest four-year extended commitment between Beiersdorf, … Read more
Muslim consumers today are not only better informed about beauty products, but they are also spurring demand for multifunctional skincare and makeup that cater to their unique needs and identities. Speaking at Cosmoprof Asia 2022 held in Singapore from 16 to 18 November, Héloise Lefebvre du Prey, South East Asia Project Manager at Asia Cosme … Read more
Indonesia boasts the largest population in the South East Asian region with over 268m people, making it also the fourth-largest population in the world. While the size of the market can be daunting, cross-border shipping has lowered the barriers to entry for cosmetics companies. “The best strategy to penetrate the huge Indonesia market is going … Read more
To capture this market, researchers suggest that beauty firms officially verify their brands to prove authenticity, highlight more brand names, interact with the target audience and engage influencers to promote products. “Angga Anugrah Putra, as Head of Content and User TikTok Indonesia, stated that fashion beauty content became one of the most popular content because … Read more
