Christinas Province Town
In the last couple of years, the South East Asian region has witnessed a remarkable boom in social commerce. However, it has not been without its challenges. For instance, many platforms lacked a seamless integrated payment system, creating inconvenience for customers and sellers alike. Having native shopping features was Bytedance-owned TikTok Shop’s biggest advantage in … Read more
Muslim consumers today are not only better informed about beauty products, but they are also spurring demand for multifunctional skincare and makeup that cater to their unique needs and identities. Speaking at Cosmoprof Asia 2022 held in Singapore from 16 to 18 November, Héloise Lefebvre du Prey, South East Asia Project Manager at Asia Cosme … Read more
Indonesia boasts the largest population in the South East Asian region with over 268m people, making it also the fourth-largest population in the world. While the size of the market can be daunting, cross-border shipping has lowered the barriers to entry for cosmetics companies. “The best strategy to penetrate the huge Indonesia market is going … Read more
After a stint in fashion marketing for a digital direct-to-consumer brand, Lune Skin founder Andrea Moudy developed a line of colour cosmetic products. The brand’s star product was the Multi-Stick, multipurpose lipstick, blush and eyeshadow product. After launching in November 2018, Moudy told CosmeticsDesign-Asia that she was pleased with the progress of the brand. Between … Read more
A team of researchers from Telkom University and STIA Maulana Yusuf Banten in Western Indonesia surveyed consumers from the region to find what drove the purchase of Love, Beauty and Planet products. Love, Beauty and Planet was established in 2017 by personal care major Unilever, the maker of brand such as Dove and Lux, and … Read more
This was according to the recent Indonesia Halal Markets Report 2021/2022 that was jointly published by Bank Indonesia, Indonesia Halal Lifestyle Center, and DinarStandard. With consumer spending of $184bn in 2020, Indonesia represents the largest halal consumer market in the world, accounting for 11.34% of global halal economy spend. However, Indonesia is only the ninth-largest … Read more
To capture this market, researchers suggest that beauty firms officially verify their brands to prove authenticity, highlight more brand names, interact with the target audience and engage influencers to promote products. “Angga Anugrah Putra, as Head of Content and User TikTok Indonesia, stated that fashion beauty content became one of the most popular content because … Read more
