D2C ‘best strategy’ but firms must clear tricky hurdles

D2C ‘best strategy’ but firms must clear tricky hurdles

Indonesia boasts the largest population in the South East Asian region with over 268m people, making it also the fourth-largest population in the world. While the size of the market can be daunting, cross-border shipping has lowered the barriers to entry for cosmetics companies. “The best strategy to penetrate the huge Indonesia market is going … Read more

Indonesia’s Lune Skin tapping into potential for local niched fragrances

After a stint in fashion marketing for a digital direct-to-consumer brand, Lune Skin founder Andrea Moudy developed a line of colour cosmetic products. The brand’s star product was the Multi-Stick, multipurpose lipstick, blush and eyeshadow product. After launching in November 2018, Moudy told CosmeticsDesign-Asia​ that she was pleased with the progress of the brand. Between … Read more

Indonesian interest in Love, Beauty and Planet spurred by changing attitudes and green marketing

A team of researchers from Telkom University and STIA Maulana Yusuf Banten in Western Indonesia surveyed consumers from the region to find what drove the purchase of Love, Beauty and Planet products. Love, Beauty and Planet was established in 2017 by personal care major Unilever, the maker of brand such as Dove and Lux, and … Read more

Halal oral care among top cosmetic export opportunities for Indonesia

This was according to the recent Indonesia Halal Markets Report 2021/2022 that was jointly published by Bank Indonesia, Indonesia Halal Lifestyle Center, and DinarStandard. With consumer spending of $184bn in 2020, Indonesia represents the largest halal consumer market in the world, accounting for 11.34% of global halal economy spend. However, Indonesia is only the ninth-largest … Read more

Indonesian Gen Zs using TikTok to determine cosmetic purchase

To capture this market, researchers suggest that beauty firms officially verify their brands to prove authenticity, highlight more brand names, interact with the target audience and engage influencers to promote products. “Angga Anugrah Putra, as Head of Content and User TikTok Indonesia, stated that fashion beauty content became one of the most popular content because … Read more