Indonesian cosmetics brands see opportunity in halal products

Indonesian cosmetics brands see opportunity in halal products

JAKARTA — Companies offering halal cosmetics in Indonesia, the world’s largest Muslim-majority country, are aiming to boost the international appeal of their products in Southeast Asia and beyond as they see potential in attracting more non-Islamic consumers. In 2014, Indonesia enacted a law requiring halal certification for a wide range of consumer products sold in the country. … Read more

Indonesian Gen Zs using TikTok to determine cosmetic purchase

To capture this market, researchers suggest that beauty firms officially verify their brands to prove authenticity, highlight more brand names, interact with the target audience and engage influencers to promote products. “Angga Anugrah Putra, as Head of Content and User TikTok Indonesia, stated that fashion beauty content became one of the most popular content because … Read more