Christinas Province Town
Indonesia, which continues to act as a major target market for the global cosmetics company, has a 262 million-strong population, of which, 51% use the internet, the global beauty named revealed. Indonesia: Fastest growing mass market The beauty giant has had a noticeable presence in the Southeast Asian country since 1979, and as its 40th … Read more
In the last couple of years, the South East Asian region has witnessed a remarkable boom in social commerce. However, it has not been without its challenges. For instance, many platforms lacked a seamless integrated payment system, creating inconvenience for customers and sellers alike. Having native shopping features was Bytedance-owned TikTok Shop’s biggest advantage in … Read more
Co-CEO Nuket Filiba believes these two elements will be driving trends in the fragrance market, particularly in China. “This is a service we offer in our heritage store in Turkey. We’re planning to bring that to China as well because that heritage and craftsmanship is very much appreciated there,” she told CosmeticsDesign-Asia. Atelier Rebul traces … Read more
To capture this market, researchers suggest that beauty firms officially verify their brands to prove authenticity, highlight more brand names, interact with the target audience and engage influencers to promote products. “Angga Anugrah Putra, as Head of Content and User TikTok Indonesia, stated that fashion beauty content became one of the most popular content because … Read more
