Indonesian beauty brand expanding its portfolio to compete with L’Oréal

Indonesian beauty brand expanding its portfolio to compete with L'Oréal

The company has previously announced that it is looking to expand and strengthen its brand and product offering in the country, aiming to compete more aggressively with its two key competitors, multinational L’Oréal, and domestic herbal cosmetics brand, Mustika Ratu.  The acquisition of Rudy Hadisuwarno is a move towards this goal, with the company’s secretary, … Read more

Atelier Rebul aims to bring bespoke services to China when it expands offline

Co-CEO Nuket Filiba believes these two elements will be driving trends in the fragrance market, particularly in China. “This is a service we offer in our heritage store in Turkey. We’re planning to bring that to China as well because that heritage and craftsmanship is very much appreciated there,” ​she told CosmeticsDesign-Asia. Atelier Rebul traces … Read more

Thai firm Jamulogy on mission to introduce Indonesian jamu to the world

Heralding from the Malay Archipelago, ‘jamu’ uses various herbs and spices native to the region, such as tamarind, turmeric, ginger, lemongrass and cloves, which are then added flavours such as passionfruit and bottled. Now the brand Jamulogy is hoping that its innovations can suit the global consumer taste bud. “I think it’s the right thing … Read more