Indonesian beauty brand expanding its portfolio to compete with L’Oréal
The company has previously announced that it is looking to expand and strengthen its brand and product offering in the country, aiming to compete more aggressively with its two key competitors, multinational L’Oréal, and domestic herbal cosmetics brand, Mustika Ratu. The acquisition of Rudy Hadisuwarno is a move towards this goal, with the company’s secretary, … Read more