Cosmetics have until 2026 to comply with new law

Cosmetics have until 2026 to comply with new law

All international halal cosmetic products that have not been certified in Indonesia, or by an accredited overseas agency, will be viewed as non-halal. Issued under Regulation 31/2019, the compulsory halal labeling law will be carried out gradually over five years and initially applied to food and beverage products, which must comply by October 17, 2024. … Read more

Indonesian beauty brand expanding its portfolio to compete with L’Oréal

The company has previously announced that it is looking to expand and strengthen its brand and product offering in the country, aiming to compete more aggressively with its two key competitors, multinational L’Oréal, and domestic herbal cosmetics brand, Mustika Ratu.  The acquisition of Rudy Hadisuwarno is a move towards this goal, with the company’s secretary, … Read more

New social commerce regs a blow for ‘seamless’ buying experiences

In the last couple of years, the South East Asian region has witnessed a remarkable boom​ in social commerce. However, it has not been without its challenges. For instance, many platforms lacked a seamless integrated payment system​, creating inconvenience for customers and sellers alike. Having native shopping features was Bytedance-owned TikTok Shop’s biggest advantage in … Read more

Indonesia’s Mad for Makeup taps on Gen Z community for brand co-creation

Founded in 2017 by an aesthetician, the Indonesian brand offers colour cosmetics ranging from serum concealer, lip moisturiser, serum mascara, and eyebrow pencil, as well as accessories such as makeup bags, blenders, and eyebrow curler. Brand strategist Annisa Purnama and senior product research and experience strategist Trifena Krista said there was a distinct market gap … Read more

D2C ‘best strategy’ but firms must clear tricky hurdles

Indonesia boasts the largest population in the South East Asian region with over 268m people, making it also the fourth-largest population in the world. While the size of the market can be daunting, cross-border shipping has lowered the barriers to entry for cosmetics companies. “The best strategy to penetrate the huge Indonesia market is going … Read more

Indonesian Gen Zs using TikTok to determine cosmetic purchase

To capture this market, researchers suggest that beauty firms officially verify their brands to prove authenticity, highlight more brand names, interact with the target audience and engage influencers to promote products. “Angga Anugrah Putra, as Head of Content and User TikTok Indonesia, stated that fashion beauty content became one of the most popular content because … Read more