Indonesia’s Mad for Makeup taps on Gen Z community for brand co-creation

Indonesia's Mad for Makeup taps on Gen Z community for brand co-creation

Founded in 2017 by an aesthetician, the Indonesian brand offers colour cosmetics ranging from serum concealer, lip moisturiser, serum mascara, and eyebrow pencil, as well as accessories such as makeup bags, blenders, and eyebrow curler. Brand strategist Annisa Purnama and senior product research and experience strategist Trifena Krista said there was a distinct market gap … Read more

Top Asian Destinations With Visa-on-Arrival For Indian Travellers

Destinations This summer, explore the best of Asia at these countries that offer a hassle-free visa experience to travellers from India It is that time of the year when our travel mood boards are in the works, destinations are being chalked out, and bookings are being made. But if you’re planning to hop on a … Read more

Beiersdorf, Evonik and WWF extend commitment on sustainable palm oil in Indonesia

German specialty chemicals firm Evonik, Beiersdorf’s supplier of palm (kernel) oil derivates, had also joined the commitment. Beiersdorf had been working with WWF since 2018 in the western Indonesian province Kapuas Hulu District where it had founded a smallholders’ association ‘Mitra Bersama’ to spearhead plans for RSPO certification. The latest four-year extended commitment between Beiersdorf, … Read more

Atelier Rebul aims to bring bespoke services to China when it expands offline

Co-CEO Nuket Filiba believes these two elements will be driving trends in the fragrance market, particularly in China. “This is a service we offer in our heritage store in Turkey. We’re planning to bring that to China as well because that heritage and craftsmanship is very much appreciated there,” ​she told CosmeticsDesign-Asia. Atelier Rebul traces … Read more

Indonesian Nutrition Association president on tackling obesity in the country

Dr Luciana Sutanto is the latest guest on our NutraChampion podcast.  Dr Luciana Sutanto The clinical nutrition specialist is especially concerned about the problem of obesity in the country, although the Indonesian government has also listed other health issues, such as anaemia as areas of concern. “The government has listed four nutritional problems, lack of … Read more

How halal beauty consumer trends are shifting

Muslim consumers today are not only better informed about beauty products, but they are also spurring demand for multifunctional skincare and makeup that cater to their unique needs and identities. Speaking at Cosmoprof Asia 2022 held in Singapore from 16 to 18 November, Héloise Lefebvre du Prey, South East Asia Project Manager at Asia Cosme … Read more

D2C ‘best strategy’ but firms must clear tricky hurdles

Indonesia boasts the largest population in the South East Asian region with over 268m people, making it also the fourth-largest population in the world. While the size of the market can be daunting, cross-border shipping has lowered the barriers to entry for cosmetics companies. “The best strategy to penetrate the huge Indonesia market is going … Read more

What is Baliyatra, the Odisha festival with ancient links to Indonesia

In his address to the Indian diaspora in Bali on the sidelines of the G20 summit, Prime Minister Narendra Modi mentioned the annual Baliyatra on the banks of the Mahanadi in Cuttack, which celebrates the ancient trade relations between India and Indonesia. This year’s Baliyatra, which concluded on Thursday, also found a place in the … Read more

Indonesia’s Lune Skin tapping into potential for local niched fragrances

After a stint in fashion marketing for a digital direct-to-consumer brand, Lune Skin founder Andrea Moudy developed a line of colour cosmetic products. The brand’s star product was the Multi-Stick, multipurpose lipstick, blush and eyeshadow product. After launching in November 2018, Moudy told CosmeticsDesign-Asia​ that she was pleased with the progress of the brand. Between … Read more

Indonesian interest in Love, Beauty and Planet spurred by changing attitudes and green marketing

A team of researchers from Telkom University and STIA Maulana Yusuf Banten in Western Indonesia surveyed consumers from the region to find what drove the purchase of Love, Beauty and Planet products. Love, Beauty and Planet was established in 2017 by personal care major Unilever, the maker of brand such as Dove and Lux, and … Read more