Christinas Province Town
Reflecting the trend behind industry innovation and growth worldwide, particularly in the biggest market in the world, the US, young, on-point brands are emerging at a speed that is hard to keep up with and Indonesian’s consumers are lapping them up. The big players still have their place in the country, with domestic players such … Read more
According to research, Indonesia’s personal care market will experience the highest growth within the next five years. “This is simply because of our population. We have some 270 million people and the middle-income population is doubling every year. We have purchasing power and our society will consume more, especially in terms of personal care,” said … Read more
All international halal cosmetic products that have not been certified in Indonesia, or by an accredited overseas agency, will be viewed as non-halal. Issued under Regulation 31/2019, the compulsory halal labeling law will be carried out gradually over five years and initially applied to food and beverage products, which must comply by October 17, 2024. … Read more
The company has previously announced that it is looking to expand and strengthen its brand and product offering in the country, aiming to compete more aggressively with its two key competitors, multinational L’Oréal, and domestic herbal cosmetics brand, Mustika Ratu. The acquisition of Rudy Hadisuwarno is a move towards this goal, with the company’s secretary, … Read more
In the last couple of years, the South East Asian region has witnessed a remarkable boom in social commerce. However, it has not been without its challenges. For instance, many platforms lacked a seamless integrated payment system, creating inconvenience for customers and sellers alike. Having native shopping features was Bytedance-owned TikTok Shop’s biggest advantage in … Read more
Founded in 2017 by an aesthetician, the Indonesian brand offers colour cosmetics ranging from serum concealer, lip moisturiser, serum mascara, and eyebrow pencil, as well as accessories such as makeup bags, blenders, and eyebrow curler. Brand strategist Annisa Purnama and senior product research and experience strategist Trifena Krista said there was a distinct market gap … Read more
Indonesia boasts the largest population in the South East Asian region with over 268m people, making it also the fourth-largest population in the world. While the size of the market can be daunting, cross-border shipping has lowered the barriers to entry for cosmetics companies. “The best strategy to penetrate the huge Indonesia market is going … Read more
To capture this market, researchers suggest that beauty firms officially verify their brands to prove authenticity, highlight more brand names, interact with the target audience and engage influencers to promote products. “Angga Anugrah Putra, as Head of Content and User TikTok Indonesia, stated that fashion beauty content became one of the most popular content because … Read more
