Boom in indie cosmetic players feeds growth in Indonesia

Boom in indie cosmetic players feeds growth in Indonesia

Reflecting the trend behind industry innovation and growth worldwide, particularly in the biggest market in the world, the US, young, on-point brands are emerging at a speed that is hard to keep up with and Indonesian’s consumers are lapping them up. The big players still have their place in the country, with domestic players such … Read more

Natural and organic beauty one of the key drivers of Indonesia’s personal care market

According to research, Indonesia’s personal care market will experience the highest growth within the next five years. “This is simply because of our population. We have some 270 million people and the middle-income population is doubling every year. We have purchasing power and our society will consume more, especially in terms of personal care,” ​said … Read more

Cosmetics have until 2026 to comply with new law

All international halal cosmetic products that have not been certified in Indonesia, or by an accredited overseas agency, will be viewed as non-halal. Issued under Regulation 31/2019, the compulsory halal labeling law will be carried out gradually over five years and initially applied to food and beverage products, which must comply by October 17, 2024. … Read more

L’Oréal confirms Indonesia is its fastest growing mass market

Indonesia, which continues to act as a major target market for the global cosmetics company, has a 262 million-strong population, of which, 51% use the internet, the global beauty named revealed. ​ Indonesia: Fastest growing mass market​ The beauty giant has had a noticeable presence in the Southeast Asian country since 1979, and as its 40th … Read more

Indonesian beauty brand expanding its portfolio to compete with L’Oréal

The company has previously announced that it is looking to expand and strengthen its brand and product offering in the country, aiming to compete more aggressively with its two key competitors, multinational L’Oréal, and domestic herbal cosmetics brand, Mustika Ratu.  The acquisition of Rudy Hadisuwarno is a move towards this goal, with the company’s secretary, … Read more

New social commerce regs a blow for ‘seamless’ buying experiences

In the last couple of years, the South East Asian region has witnessed a remarkable boom​ in social commerce. However, it has not been without its challenges. For instance, many platforms lacked a seamless integrated payment system​, creating inconvenience for customers and sellers alike. Having native shopping features was Bytedance-owned TikTok Shop’s biggest advantage in … Read more

Indonesia’s Mad for Makeup taps on Gen Z community for brand co-creation

Founded in 2017 by an aesthetician, the Indonesian brand offers colour cosmetics ranging from serum concealer, lip moisturiser, serum mascara, and eyebrow pencil, as well as accessories such as makeup bags, blenders, and eyebrow curler. Brand strategist Annisa Purnama and senior product research and experience strategist Trifena Krista said there was a distinct market gap … Read more

Pura Collaborates With The Metropolitan Museum Of Art On New Fragrance Collection

Smart fragrance company Pura will collaborate with The Metropolitan Museum of Art in New York to introduce a collection of six fragrances.    The scents were developed to enable customers to experience art across time and cultures through fragrances inspired by extraordinary pieces at The Met.   The Pura smart fragrance diffuser … Read more

Beiersdorf, Evonik and WWF extend commitment on sustainable palm oil in Indonesia

German specialty chemicals firm Evonik, Beiersdorf’s supplier of palm (kernel) oil derivates, had also joined the commitment. Beiersdorf had been working with WWF since 2018 in the western Indonesian province Kapuas Hulu District where it had founded a smallholders’ association ‘Mitra Bersama’ to spearhead plans for RSPO certification. The latest four-year extended commitment between Beiersdorf, … Read more

How halal beauty consumer trends are shifting

Muslim consumers today are not only better informed about beauty products, but they are also spurring demand for multifunctional skincare and makeup that cater to their unique needs and identities. Speaking at Cosmoprof Asia 2022 held in Singapore from 16 to 18 November, Héloise Lefebvre du Prey, South East Asia Project Manager at Asia Cosme … Read more