Boom in indie cosmetic players feeds growth in Indonesia

Boom in indie cosmetic players feeds growth in Indonesia

Reflecting the trend behind industry innovation and growth worldwide, particularly in the biggest market in the world, the US, young, on-point brands are emerging at a speed that is hard to keep up with and Indonesian’s consumers are lapping them up. The big players still have their place in the country, with domestic players such … Read more

Natural and organic beauty one of the key drivers of Indonesia’s personal care market

According to research, Indonesia’s personal care market will experience the highest growth within the next five years. “This is simply because of our population. We have some 270 million people and the middle-income population is doubling every year. We have purchasing power and our society will consume more, especially in terms of personal care,” ​said … Read more

Cosmetics have until 2026 to comply with new law

All international halal cosmetic products that have not been certified in Indonesia, or by an accredited overseas agency, will be viewed as non-halal. Issued under Regulation 31/2019, the compulsory halal labeling law will be carried out gradually over five years and initially applied to food and beverage products, which must comply by October 17, 2024. … Read more

Indonesian beauty brand expanding its portfolio to compete with L’Oréal

The company has previously announced that it is looking to expand and strengthen its brand and product offering in the country, aiming to compete more aggressively with its two key competitors, multinational L’Oréal, and domestic herbal cosmetics brand, Mustika Ratu.  The acquisition of Rudy Hadisuwarno is a move towards this goal, with the company’s secretary, … Read more

New social commerce regs a blow for ‘seamless’ buying experiences

In the last couple of years, the South East Asian region has witnessed a remarkable boom​ in social commerce. However, it has not been without its challenges. For instance, many platforms lacked a seamless integrated payment system​, creating inconvenience for customers and sellers alike. Having native shopping features was Bytedance-owned TikTok Shop’s biggest advantage in … Read more

Atelier Rebul aims to bring bespoke services to China when it expands offline

Co-CEO Nuket Filiba believes these two elements will be driving trends in the fragrance market, particularly in China. “This is a service we offer in our heritage store in Turkey. We’re planning to bring that to China as well because that heritage and craftsmanship is very much appreciated there,” ​she told CosmeticsDesign-Asia. Atelier Rebul traces … Read more

Kemayu: Giving homes that Indonesian scent – Lifestyle

JP Staff (The Jakarta Post) Jakarta   ●   Sun, July 3, 2022 2022-07-03 14:43 163 53ea05b5fe2e13733519dbf4e3373b72 1 Lifestyle Kemayu,fragrance,aromatherapy,perfume Free Kemayu offers soulful perfume creations by infusing Indonesian herbs and spices to their variants, resulting in fragrances that tell a unique story. As the pandemic forced people to spend more time at home, many … Read more

D2C ‘best strategy’ but firms must clear tricky hurdles

Indonesia boasts the largest population in the South East Asian region with over 268m people, making it also the fourth-largest population in the world. While the size of the market can be daunting, cross-border shipping has lowered the barriers to entry for cosmetics companies. “The best strategy to penetrate the huge Indonesia market is going … Read more

Indonesia’s Lune Skin tapping into potential for local niched fragrances

After a stint in fashion marketing for a digital direct-to-consumer brand, Lune Skin founder Andrea Moudy developed a line of colour cosmetic products. The brand’s star product was the Multi-Stick, multipurpose lipstick, blush and eyeshadow product. After launching in November 2018, Moudy told CosmeticsDesign-Asia​ that she was pleased with the progress of the brand. Between … Read more