Christinas Province Town
According to research, Indonesia’s personal care market will experience the highest growth within the next five years. “This is simply because of our population. We have some 270 million people and the middle-income population is doubling every year. We have purchasing power and our society will consume more, especially in terms of personal care,” said … Read more
Indonesia, which continues to act as a major target market for the global cosmetics company, has a 262 million-strong population, of which, 51% use the internet, the global beauty named revealed. Indonesia: Fastest growing mass market The beauty giant has had a noticeable presence in the Southeast Asian country since 1979, and as its 40th … Read more
Founded in 2017 by an aesthetician, the Indonesian brand offers colour cosmetics ranging from serum concealer, lip moisturiser, serum mascara, and eyebrow pencil, as well as accessories such as makeup bags, blenders, and eyebrow curler. Brand strategist Annisa Purnama and senior product research and experience strategist Trifena Krista said there was a distinct market gap … Read more
Co-CEO Nuket Filiba believes these two elements will be driving trends in the fragrance market, particularly in China. “This is a service we offer in our heritage store in Turkey. We’re planning to bring that to China as well because that heritage and craftsmanship is very much appreciated there,” she told CosmeticsDesign-Asia. Atelier Rebul traces … Read more
After a stint in fashion marketing for a digital direct-to-consumer brand, Lune Skin founder Andrea Moudy developed a line of colour cosmetic products. The brand’s star product was the Multi-Stick, multipurpose lipstick, blush and eyeshadow product. After launching in November 2018, Moudy told CosmeticsDesign-Asia that she was pleased with the progress of the brand. Between … Read more
This was according to the recent Indonesia Halal Markets Report 2021/2022 that was jointly published by Bank Indonesia, Indonesia Halal Lifestyle Center, and DinarStandard. With consumer spending of $184bn in 2020, Indonesia represents the largest halal consumer market in the world, accounting for 11.34% of global halal economy spend. However, Indonesia is only the ninth-largest … Read more
To capture this market, researchers suggest that beauty firms officially verify their brands to prove authenticity, highlight more brand names, interact with the target audience and engage influencers to promote products. “Angga Anugrah Putra, as Head of Content and User TikTok Indonesia, stated that fashion beauty content became one of the most popular content because … Read more
