Indonesia’s Tokopedia commits to empowering local sellers after merging with TikTok

JAKARTA, Dec. 21 (Xinhua) — After merging with Chinese social media platform TikTok, Indonesian e-commerce company Tokopedia is reinforcing its dedication to formulating a business strategy for local sellers in order to benefit micro, small and medium-sized enterprises (MSMEs) in Indonesia.

Tokopedia’s Head of Communication Aditya Grasio Nelwan said on Thursday that Tokopedia, with 75 percent of its shares owned by TikTok now, is committed to persistently assisting MSMEs in various aspects, including marketing strategies, branding, and the development of business strategic plans.

Tokopedia is a business entity of Indonesia’s GoTo Group, the country’s largest internet technology company. TikTok’s e-commerce service has restarted in Indonesia since Dec. 12 with strategic cooperation with GoTo.

TikTok also pledged to help promote Indonesia’s digital economy and support local MSMEs, pledging to invest over 1.5 billion U.S. dollars in the next few years to provide financial support for the future development of the e-commerce business in Indonesia.

Immediately following the merger, TikTok and Tokopedia initiated a local campaign on the national online shopping day, Harbolnas, on Dec. 12. Among the numerous product categories available, the highest demand was observed for beauty products, body care items, fashion, and household appliances.

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