Christinas Province Town
Muslim consumers today are not only better informed about beauty products, but they are also spurring demand for multifunctional skincare and makeup that cater to their unique needs and identities. Speaking at Cosmoprof Asia 2022 held in Singapore from 16 to 18 November, Héloise Lefebvre du Prey, South East Asia Project Manager at Asia Cosme … Read more
Indonesia boasts the largest population in the South East Asian region with over 268m people, making it also the fourth-largest population in the world. While the size of the market can be daunting, cross-border shipping has lowered the barriers to entry for cosmetics companies. “The best strategy to penetrate the huge Indonesia market is going … Read more
To capture this market, researchers suggest that beauty firms officially verify their brands to prove authenticity, highlight more brand names, interact with the target audience and engage influencers to promote products. “Angga Anugrah Putra, as Head of Content and User TikTok Indonesia, stated that fashion beauty content became one of the most popular content because … Read more
