Christinas Province Town
Reflecting the trend behind industry innovation and growth worldwide, particularly in the biggest market in the world, the US, young, on-point brands are emerging at a speed that is hard to keep up with and Indonesian’s consumers are lapping them up. The big players still have their place in the country, with domestic players such … Read more
Indonesia, which continues to act as a major target market for the global cosmetics company, has a 262 million-strong population, of which, 51% use the internet, the global beauty named revealed. Indonesia: Fastest growing mass market The beauty giant has had a noticeable presence in the Southeast Asian country since 1979, and as its 40th … Read more
The company has previously announced that it is looking to expand and strengthen its brand and product offering in the country, aiming to compete more aggressively with its two key competitors, multinational L’Oréal, and domestic herbal cosmetics brand, Mustika Ratu. The acquisition of Rudy Hadisuwarno is a move towards this goal, with the company’s secretary, … Read more
After a stint in fashion marketing for a digital direct-to-consumer brand, Lune Skin founder Andrea Moudy developed a line of colour cosmetic products. The brand’s star product was the Multi-Stick, multipurpose lipstick, blush and eyeshadow product. After launching in November 2018, Moudy told CosmeticsDesign-Asia that she was pleased with the progress of the brand. Between … Read more
