COVID-19

‘Pushing the boundaries of innovation’: How 9 Indonesia start-ups become unicorns during the pandemic

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'Pushing the boundaries of innovation': How 9 Indonesia start-ups become unicorns during the pandemic

JAKARTA: Life has never been the same for Vanessa Soetedja ever since the COVID-19 pandemic hit the country in March 2020. The 29-year-old marketing executive said most of her time is now spent at home as she is able to work from anywhere, coming to the office just once a week for a meeting with … Read more

D2C ‘best strategy’ but firms must clear tricky hurdles

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Indonesia boasts the largest population in the South East Asian region with over 268m people, making it also the fourth-largest population in the world. While the size of the market can be daunting, cross-border shipping has lowered the barriers to entry for cosmetics companies. “The best strategy to penetrate the huge Indonesia market is going … Read more

Indonesia’s Lune Skin tapping into potential for local niched fragrances

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After a stint in fashion marketing for a digital direct-to-consumer brand, Lune Skin founder Andrea Moudy developed a line of colour cosmetic products. The brand’s star product was the Multi-Stick, multipurpose lipstick, blush and eyeshadow product. After launching in November 2018, Moudy told CosmeticsDesign-Asia​ that she was pleased with the progress of the brand. Between … Read more