Green Cosmetics

L’Oréal confirms Indonesia is its fastest growing mass market

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L’Oréal confirms Indonesia is its fastest growing mass market

Indonesia, which continues to act as a major target market for the global cosmetics company, has a 262 million-strong population, of which, 51% use the internet, the global beauty named revealed. ​ Indonesia: Fastest growing mass market​ The beauty giant has had a noticeable presence in the Southeast Asian country since 1979, and as its 40th … Read more

Indonesian interest in Love, Beauty and Planet spurred by changing attitudes and green marketing

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A team of researchers from Telkom University and STIA Maulana Yusuf Banten in Western Indonesia surveyed consumers from the region to find what drove the purchase of Love, Beauty and Planet products. Love, Beauty and Planet was established in 2017 by personal care major Unilever, the maker of brand such as Dove and Lux, and … Read more