Trade Ministry opens Nusantara Fashion House in Malaysia

Jakarta (ANTARA) – The Trade Ministry has continued its efforts to carry out breakthroughs to improve Indonesia’s fashion exports with the soft launch of Nusantara Fashion House in Strand Mall, Malaysia.

The effort will continue to be expanded to promote Indonesia’s Muslim fashion in Southeast Asia and the world.

“I appreciate Futurist Foundation who is very keen on observing the fashion market in Malaysia,” secretary general at the ministry, Suhanto, said in a written statement released on Saturday.

“The ministry and other stakeholders in Indonesia help in ensuring the success of Nusantara Fashion House, not just during the initial launch, but also in the development and continuity of Nusantara Fashion House,” he added.

Nusantara Fashion House is a follow-up to a trade commitment inked at the Jakarta Muslim Fashion Week during the 2022 Trade Expo Indonesia.

Spanning an area of 700 square meters, it will open new opportunities for fashion products to enter Malaysia.

According to national export development director general at the ministry, Didi Sumedi, the quality of Indonesian Muslim fashion is good enough to capture the market in Malaysia and the world.

Nusantara Fashion House is expected to showcase a wider range of products, including beauty products and crafts.

It has been established to improve Indonesia’s exports to Malaysia, including from small and medium enterprises (SMEs).

“In recent years, the ministry has provided a push for fashion development with ecosystem approach. Within it, there are textile industry, academicians, and designer fashion or brands,” he said.

“The expectation is that this approach can produce sustainable fashion industry,” he added.

Another effort undertaken by the ministry has been participation in international-level fashion weeks.

Sumedi informed that seven Indonesian fashion brands will participate in the New York Fashion Week, followed by the Paris Fashion Week and London Fashion Week in the near future.

Nusantara Fashion House currently features more than 60 Indonesian brands, which range from fashion, accessories, handicrafts, footwear, and coffee, to jamu, a traditional Indonesian drink.

Sheikh Faleigh bin Sheikh Mansoor, one of the founders of Futurist Foundation, who has been familiar with Indonesian products since the age of 19, said he believes that there are still many products from Indonesian SMEs that can enter Malaysia.

He added that he had traveled to many regions in Indonesia, not just big cities but also cities such as Sragen and Gorontalo, which produce quality products.

Related news: West Java footwear, fashion popular in global market: Crafts Council
Related news: South Sumatra wishes to expand fashion export to middle east  




Translated by: Maria C G P, Fadhli Ruhman
Editor: Rahmad Nasution

Source link