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Key lessons for marketers from L’Oréal Indonesia’s ecommerce journey | Marketing

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Key lessons for marketers from L’Oréal Indonesia's ecommerce journey | Marketing

Until a few years ago, building out a robust ecommerce business was lower down on the list of priorities for Umesh Phadke, president director for L’Oréal in the Indonesia market. While the cosmetics giant had built out a strong business there, it was based almost entirely on offline channels and ecommerce accounted for just a sliver … Read more

‘Legacy brands must constantly innovate to stay ahead’: L’Oréal marketer | Digital

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L’Oréal’s newly created SAPMENA region—South Asia-Pacific, Middle East and North Africa zone—headquartered in Singapore is not only diverse in demographics, but also forecasted to witness a sharp growth of new business over the next decade. The SAPMENA zone registered a 15.8% like-for-like sales increase and 18.7% in reported terms to the tune of 681 million … Read more