‘Legacy brands must constantly innovate to stay ahead’: L’Oréal marketer | Digital

'Legacy brands must constantly innovate to stay ahead': L’Oréal marketer | Digital

L’Oréal’s newly created SAPMENA region—South Asia-Pacific, Middle East and North Africa zone—headquartered in Singapore is not only diverse in demographics, but also forecasted to witness a sharp growth of new business over the next decade. The SAPMENA zone registered a 15.8% like-for-like sales increase and 18.7% in reported terms to the tune of 681 million … Read more