influencers

Indonesian creators produce the most content in Southeast Asia: GroupM study | Analysis

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Indonesian creators produce the most content in Southeast Asia: GroupM study | Analysis

Shoppertainment, or content-driven commerce that educates and entertains first, is a $1-trillion APAC business for brands, with the total APAC gross merchadise value (GMV) expected to touch $1.1 trillion in 2025 (up from $500 billion in 2023). Within the region, growth markets like Indonesia, Japan, Korea, Thailand, Australia and Vietnam are expected to see a … Read more

Indonesians lead Southeast Asia in beauty talk | Marketing

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A new report from Meltwater reveals shopper trends in the beauty industry in four markets in Southeast Asia: Singapore, Indonesia, Philippines, and Malaysia. To tabulate data, content across millions of posts from Twitter, Facebook, YouTube and Instagram, as well as blogs, review sites and online forums, were studied across a tracking period of July 1 … Read more