Indonesia’s top 50 brands | Analysis

Indonesia's top 50 brands | Analysis

Shopee has emerged as a clear winner on our list of best-loved brands by consumers in Indonesia. The Singaporean e-commerce online shopping platform beat tech giant Samsung and even local Indonesian brand GoJek to take the top spot. Shopee achieved the highest customer experience score (85.9%) and best brand score (84.1%) of all brands in … Read more

Indonesia’s top brands for consumer mindshare | Analysis

Shopee has emerged as a clear winner on our list of best-loved brands by consumers in Indonesia. The Singaporean e-commerce online shopping platform beat tech giant Samsung and even local Indonesian brand GoJek to take the top spot. Shopee achieved the highest customer experience score (85.9%) and best brand score (84.1%) of all brands in … Read more

Indonesians lead Southeast Asia in beauty talk | Marketing

A new report from Meltwater reveals shopper trends in the beauty industry in four markets in Southeast Asia: Singapore, Indonesia, Philippines, and Malaysia. To tabulate data, content across millions of posts from Twitter, Facebook, YouTube and Instagram, as well as blogs, review sites and online forums, were studied across a tracking period of July 1 … Read more

From Javanese princesses to Rihanna: The rise of the strong dark woman | Advertising

For over 50 years, white skin has been the dominant beauty ideal in Indonesia. ‬Celebrities and models have mostly been white, and most people have aspired to have white skin.   But this wasn’t always the case. In pre-colonial times skin colour was thought and talked about in a wider variety of shades: not just white, but also … Read more