Analysis

Indonesians lead Southeast Asia in beauty talk | Marketing

by
Indonesians lead Southeast Asia in beauty talk | Marketing

A new report from Meltwater reveals shopper trends in the beauty industry in four markets in Southeast Asia: Singapore, Indonesia, Philippines, and Malaysia. To tabulate data, content across millions of posts from Twitter, Facebook, YouTube and Instagram, as well as blogs, review sites and online forums, were studied across a tracking period of July 1 … Read more

From Javanese princesses to Rihanna: The rise of the strong dark woman | Advertising

by

For over 50 years, white skin has been the dominant beauty ideal in Indonesia. ‬Celebrities and models have mostly been white, and most people have aspired to have white skin.   But this wasn’t always the case. In pre-colonial times skin colour was thought and talked about in a wider variety of shades: not just white, but also … Read more