Google online searches reveal new transportation trends in Indonesia – Companies

Deni Ghifari (The Jakarta Post)


Jakarta   ●  
Fri, February 17, 2023

Data from Google show that Indonesians are growing an interest in new modes of transportation, with keywords like “sepeda listrik” (electric bike), “motor listrik” (electric motorcycle) and “mobil hybrid” (hybrid cars) surging 100 percent or more in Google searches last year.

Google Indonesia released Year In Search 2022 on Thursday and on top of transportation, the study also covers trends in technology, media and entertainment, beauty and self-care, food and beverages, travel as well as finance.

The report claims that brands whose marketing strategy includes broad match keywords paired with smart bidding saw an up-to-25-percent increase in conversions.

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