Indonesian creators produce the most content in Southeast Asia: GroupM study | Analysis

Indonesian creators produce the most content in Southeast Asia: GroupM study | Analysis

Shoppertainment, or content-driven commerce that educates and entertains first, is a $1-trillion APAC business for brands, with the total APAC gross merchadise value (GMV) expected to touch $1.1 trillion in 2025 (up from $500 billion in 2023). Within the region, growth markets like Indonesia, Japan, Korea, Thailand, Australia and Vietnam are expected to see a … Read more

Top 10 beauty brands in Southeast Asia | Analysis

Indonesian cosmetics giant Wardah has claimed the top spot in SEA’s top 10 beauty brands. The largest skincare and cosmetics brand in Indonesia has pipped global giants such as Vaseline, Dove, Nivea and Avon to take the crown.  Wardah achieved an overall score of 64.25% putting it comfortably in the lead ahead of closest competitor … Read more

Indonesia’s top 50 brands | Analysis

Shopee has emerged as a clear winner on our list of best-loved brands by consumers in Indonesia. The Singaporean e-commerce online shopping platform beat tech giant Samsung and even local Indonesian brand GoJek to take the top spot. Shopee achieved the highest customer experience score (85.9%) and best brand score (84.1%) of all brands in … Read more

Indonesia’s top brands for consumer mindshare | Analysis

Shopee has emerged as a clear winner on our list of best-loved brands by consumers in Indonesia. The Singaporean e-commerce online shopping platform beat tech giant Samsung and even local Indonesian brand GoJek to take the top spot. Shopee achieved the highest customer experience score (85.9%) and best brand score (84.1%) of all brands in … Read more

Indonesians lead Southeast Asia in beauty talk | Marketing

A new report from Meltwater reveals shopper trends in the beauty industry in four markets in Southeast Asia: Singapore, Indonesia, Philippines, and Malaysia. To tabulate data, content across millions of posts from Twitter, Facebook, YouTube and Instagram, as well as blogs, review sites and online forums, were studied across a tracking period of July 1 … Read more

From Javanese princesses to Rihanna: The rise of the strong dark woman | Advertising

For over 50 years, white skin has been the dominant beauty ideal in Indonesia. ‬Celebrities and models have mostly been white, and most people have aspired to have white skin.   But this wasn’t always the case. In pre-colonial times skin colour was thought and talked about in a wider variety of shades: not just white, but also … Read more