Top 10 startups in Internet First Beauty Brands in Indonesia


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Here is the list of top 10 Internet First Beauty Brands startups in Indonesia

Internet first brand offering natural beauty care products. It offers eyeshadows, liquid eyeliner, face palette, face cleaners, essence toners, moisturizer gel, serums, peeling solution, and more. All the products offered are made with natural ingredients. The company claims to offer free shipping over the purchase of a minimum amount.

Key facts about SOMETHINC

Internet first brand of make-up cosmetics. The product offerings include highlighter, blush, lip gloss, eyeliners & shadows, palettes, and more. The company claims that the products are vegan and free of chemicals.

Key facts about ESQA

Everwhite is an internet-first brand of skincare products. The offering of the company includes body cream, cleansing water, peel off mask, sooting gel, lip balm, and many more.

Key facts about Everwhite

  • Founded Year: 2017
  • Location: Jakarta (Indonesia)
  • Stage: Unfunded
  • Tracxn Score: 36/100 What is this?
  • Competitors Rank: 1 of 29 Competitors

Key facts about Nama Beauty

Internet first brand offering skin care products. The product catalog includes skin foundation, moisturizer, aloe-vera gel, primer, sunscreen, and more. The company claims that the products are cruelty-free, paraben-free, and more.

Key facts about RADC

Online platform offering wide range of organic sanitary pads. The company claims that all its products are made of organic and eco-friendly materials.

Key facts about Yoona

Internet first brand offering multi-category beauty products. The product catalog includes skincare and makeup products like sunscreens, contour, concealers, eyeliners, face masks, eyeshadows, foundations, lipsticks, highlighters, lip tints, hand-sanitizers, cleansers, facial serums, body sprays, body gels, balms, and more. The platform also allows users to answer questions to get a personalized skincare regimen.

Key facts about Dear Me Beauty

  • Founded Year: 2016
  • Location: Jakarta (Indonesia)
  • Stage: Unfunded
  • Tracxn Score: 21/100 What is this?
  • Competitors Rank: 6 of 23 Competitors

Internet first brand offering multi-natural skin & hair care products. The product catalog includes moisturizer, scrub, perfume, shampoo, etc. The company claims that the products are natural.

Key facts about Norm

Internet first brand offering natural personal care products for men. The company offers face wash, body wash, deodorant, and fragrance.

Key facts about Kahf Everyday

  • Founded Year: 2020
  • Location: Jakarta (Indonesia)
  • Stage: Unfunded
  • Tracxn Score: 13/100 What is this?
  • Competitors Rank: 2 of 2 Competitors

Internet first brand offering multi-category cosmetics products. The product catalog includes lipsticks, eyeliner, eyeshadow, compact, cheek tint, and more. The company claims that the products are vegan.

Key facts about Rollover Reaction

  • Founded Year: 2016
  • Location: Jakarta (Indonesia)
  • Stage: Funding Raised
  • Investors: Dalea, Digitaraya and 2 Others
  • Tracxn Score: 13/100 What is this?
  • Competitors Rank: 2 of 11 Competitors



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