Indonesian creators produce the most content in Southeast Asia: GroupM study | Analysis

Indonesian creators produce the most content in Southeast Asia: GroupM study | Analysis

Shoppertainment, or content-driven commerce that educates and entertains first, is a $1-trillion APAC business for brands, with the total APAC gross merchadise value (GMV) expected to touch $1.1 trillion in 2025 (up from $500 billion in 2023). Within the region, growth markets like Indonesia, Japan, Korea, Thailand, Australia and Vietnam are expected to see a … Read more

Thai artists bring creativity to fight against pollution

CHIANG MAI, Thailand — When it comes to air pollution in the north of Thailand, there are plenty of canaries in the proverbial coal mine. Red flags indicating the seriousness of this perennial problem — which flares up during the increasingly unpredictable open burning season — include a rising incidence of pulmonary cancers in the … Read more