The joint shopping festival allowed shoppers to access and enjoy exclusive offers and promos from a variety of brands in a one-stop shop.
“The campaign is aCommerce Indonesia’s way to support and invest back in our brand clients,” said Antonious Adang, CEO of aCommerce Indonesia.
This partnership comes at an opportune time as it was scheduled right after the 9.9 festivals, a period of peak shopping activity in anticipation of the holiday season, and with the strategy of keeping the momentum of the double-digit campaign.
Shoppers were able to see the Shopee X aCommerce exclusive banner directing them to a customized landing page built by aCommerce Indonesia team. The landing page featured special offers from the world’s leading brands.
This pop-up store-styled campaign was a unique opportunity for shoppers to enjoy up to 70% in discounts, 50% cash back as well as various Flash Sales from select brands. Products featured in this campaign were electronics, sports apparel and equipment, fashion, and home appliances.
The impending holiday shopping pop-up store gave brands a boost in sales during the period. Among the brands participating in this campaign are Under Armour, Ando, DC Shoes, Quiksilver, Country Fiesta, Ocean Pacific, Specs, Mizuno, Piero, Lotto, and Beko.
New data from media and research company MiQ Asia Pacific show that consumers about 60% of surveyed shoppers across India, China, and Southeast Asia plan to spend more in this fourth quarter of 2022, compared with last year.
Additionally, shoppers in India (58%), China (50%), and Singapore (47%) revealed that they had earmarked a higher shopping budget this year compared to 2021, higher than the increased spending rate globally (46%).
Because of increased inflation and higher cost of products and services, however, 70% of them said they will be more conscientious about what they spend, the report showed, by conducting more research, reading more reviews, looking for deeper discounts, and relying more on price matching or comparison shopping before making a purchase.
Globally, the report showed that 74% of those surveyed will be spending on essentials, 43% equally on fashion and beauty products, and 34% would equally spend on health and electronics products. In Asia, however, shoppers plan to spend more on consumer electronics and entertainment purchases, the report showed.
They will also tend to shop earlier to take advantage of pre-holiday low prices and combine online prices with those in physical stores. The surge in shopping in Asia is expected to start on Black Friday and Cyber Monday this November.
Benefits for Brands
Shopee Indonesia and aCommerce developed the campaign in anticipation of the robust spending that usually marks the following days of double-digit campaigns.
“This campaign is special because it is offered only to our eligible premium enablers. Through this collaboration Shopee x aCommerce Brand Festival 2022, we aim jointly to support the convenience of participating brands in carrying out marketing strategies, integrating online sales channels, and attracting consumer interest, especially in the Shopee campaign.” according to Daniel Minardi, Head of Brands Management & Digital Products Shopee Indonesia
This partnership cements aCommerce’s position as a premium enabler and partner for Shopee Indonesia and further solidifies the long-standing relationship between the two e-commerce leaders.
In this campaign, Shopee provided the homepage banners, placement banners, Flash Sale slots, push notifications to shoppers, and social media exposure.
Meanwhile, aCommerce is responsible for fulfilling the support activities such as running exclusive promotions for the brands, ensuring price monitoring and the availability of stocks, creating well-designed shops, and vouchers, as well as providing free shipping options.
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