K-Beauty brands’ fierce battle in the Indonesian Market

K-Beauty brands’ fierce battle in the Indonesian Market

South Korean cosmetics brands are striving to gain ground in the Indonesian market, despite the fierce competition from Western and Japanese cosmetics brands. Statistics Indonesia (BPS) reports that the cosmetics industry grew 9.61 percent since last year. As beauty is a social standard in Indonesia, females, as well as their male counterparts, are more focused … Read more