Indonesian creators produce the most content in Southeast Asia: GroupM study | Analysis
Shoppertainment, or content-driven commerce that educates and entertains first, is a $1-trillion APAC business for brands, with the total APAC gross merchadise value (GMV) expected to touch $1.1 trillion in 2025 (up from $500 billion in 2023). Within the region, growth markets like Indonesia, Japan, Korea, Thailand, Australia and Vietnam are expected to see a … Read more
