Indonesian interest in Love, Beauty and Planet spurred by changing attitudes and green marketing
A team of researchers from Telkom University and STIA Maulana Yusuf Banten in Western Indonesia surveyed consumers from the region to find what drove the purchase of Love, Beauty and Planet products. Love, Beauty and Planet was established in 2017 by personal care major Unilever, the maker of brand such as Dove and Lux, and … Read more
