Jakarta, February 23, 2023 – PT Bank Central Asia Tbk (BCA) has collaborated with local perfume brand, Home of Humans (HMNS), to release a new product called “This Is A Safe Space” to celebrate the company’s 66th anniversary. The premium room fragrance (reed diffuser) edition features ‘The Scent of BCA’ and is available in limited quantities during the BCA Expoversary 2023 event at ICE BSD Tangerang. The collaboration, presented in BCA’s signature blue color, is priced at Rp275,000.
I Ketut Alam Wangsawijaya, EVP Transaction Banking Business Development BCA, said, “We are pleased to present a unique collaboration with the local brand Home of Humans (HMNS), which has recently become popular with its innovative room fragrance products. Together, we have created a diffuser scent that represents our commitment to always be on the side of our customers and Indonesia. We believe that this fragrance will provide a unique and enjoyable experience for anyone who smells it.”
The inspiration behind the philosophy contained in ‘The Scent of BCA’ is a manifestation of Indonesia’s diverse cultural essence. The first philosophy is based on cloves, which have a balancing property that aligns all fragrance components. The second philosophy, inspired by the oceanic, creates a sensation of comfort and cleanliness and is connected to a productive and supportive ecosystem. Finally, the third philosophy combines Green Accord, Java Vetiver, and Ozonic components, which are very familiar in Indonesia, to provide a sense of familiarity and security.
In terms of fragrance components, the top notes of this room fragrance start with fresh scents of lemon, white tea, and lime. Then, the fragrance becomes more comfortable and energetic with lily of the valley, crisp green accord, and ozonic. Finally, for the base notes, the scent transitions to a more “warm” and Indonesian sensation with musk, vetiver, and clove aromas.
HMNS CEO Rizky Arief Dwi Prakoso said, “HMNS is delighted to be a part of BCA’s 66th anniversary with the creation of ‘The Scent of BCA,’ which showcases the beauty of Indonesian culture. The three main philosophies that blend this perfume represent the harmony, comfort, and familiarity that are deeply rooted in the way of life of the Indonesian people. ‘The Scent of BCA’ is itself a variant with a more intense aroma than other Home of Humans (HMNS) variants.”
“This Is A Safe Space” is packaged in a 140ml glass bottle with BCA’s signature blue color and is priced at a special rate of Rp275,000. The diffuser can be placed in a room up to 30m2 and lasts up to three months. Consumers can only purchase this product during the BCA Expoversary offline event at ICE BSD, Tangerang on February 23-26.
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About PT Bank Central Asia Tbk (as of 31 December 2022)
BCA is one of the leading commercial banks in Indonesia with the core business of transaction banking. BCA also offers a full range of financial services in consumer, SME, commercial and corporate segments. As of December 2022, BCA has the privilege of serving nearly 35 million customer accounts, processing around 66 million of daily transactions through a network of 1,247 branches; 18,268 ATMs as well as the 24-hour internet & mobile banking systems; supported by 24/7 Halo BCA contact center. BCA’s presence is complemented by a number of subsidiaries focusing on vehicle financing, sharia banking, securities, general and life insuranc e, digital bank, remittance as well as venture capital business. BCA is committed to building lasting relationship with customers, putting people first, and making a positive impact on society at large. With around 25,000 employees, BCA’s vision is to be the bank of choice and a major pillar of the Indonesia economy.
PT BANK CENTRAL ASIA TBK
Group Corporate Communication and Social Responsibility – CSR
Corporate Communication
Address : Jl. MH Thamrin No. 1
Menara BCA Lt. 22
Jakarta Pusat 10310
Telephone : (021) 2358-8000
Fax : (021) 2358-8339
E-mail : [email protected]
