Beauty encompasses more than cosmetics these days as a digital future prompts consumers to take a more expansive view of the concept that includes mindfulness, wellness and lifestyle choices. The Kuala Lumpur International Beauty Week (KLIBW) aims to serve as a gateway for enthusiasts and experts to discover the latest trends and tips sweeping the industry.
Taking place on Nov 18 and 19 at the Mid Valley Exhibition Centre (MVEC), KLIBW is back for the second year with LazBeauty by Lazada as the official partner. LazBeauty is an online channel for all things beauty, featuring makeup must-haves, artificial intelligence-powered technology that analyses one’s skin, and innovative ideas to boost one’s unique style.
Those who have signed up as a member via the Lazada app and make a puchase with the LazBeauty Channel will get to enjoy an offline-to-online experience such as fast lane access, member benefits and beauty sample giveaways. Take your pick from an impressive line-up of 150 exhibitors, which include everyday names such as LUMI, L’Oréal Paris, MIKASERIES, Biotherm, The Body Shop, Cosmoderm, Nature’s Palette and FingerBook Nail.
There are opportunities to get upclose with your favourite brands too. At The Beauty Stage, participate in a Q&A session with entrepreneur and MARE founder Marion Caunter, where she will be disclosing tricks to tame your mane. Additionally, learn useful makeup techniques from renowned Indonesian brand Artisan Professionel and master the art of perfect brows courtesy of Sarra Brows.
Rest those tired feet at The Beauty Lounge where attendees can take a break, enjoy refreshments at the food and beverage booths as well as mingle with celebrities and influencers.
KLIBW will be handing out 300 Beauty Goodie Bags daily. See here for updates on the time slots for special giveaways.