Indonesian beauty exhibition introduces local beauty to global market – Inforial

Inforial (The Jakarta Post)

Jakarta   ●  
Tue, August 23, 2022



The Krista Exhibition is back with the offline edition of the Indo Beauty Expo-K Beauty Expo Indonesia and IndoHealthcare & INA Shop Expo 2022. The exhibition will take place at the Jakarta International Expo (JIEXPO) center in Kemayoran, Jakarta, from Thursday to Saturday.

The three-day event will be attended by 120 companies, 30 of which are micro, small and medium enterprises (MSMEs). They will be showcasing a wide variety of products and services in skincare, cosmetics, hair care, spa and wellness, pharmacy and medicine, traditional medicine, production and packing machinery and aesthetics.

Now in its twelfth year, the Indo Beauty Expo-K Beauty & Indo Healthcare Expo enables business matching and other B2B solutions between buyers and producers.

Krista Exhibitions CEO Daud D. Salim hoped that the exhibition would propel the beauty industry’s exponential growth even further.

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According to data collected by Statistics Indonesia (BPS), the cosmetics industry grew by 9.61 percent since last year. The Food and Drug Monitoring Agency (BPOM) observed that companies under the beauty category had grown from 819 to 913 (20.6 percent) by July 2022, with most of the percentage dominated by SMEs (83 percent).

Beauty products also make up a significant portion of Indonesian exports abroad, with most of the contributions made by skincare (60 percent) and hair care (40 percent) products.

“Indonesian products have reached the global market, especially neighboring countries such as Thailand, Singapore and the Philippines. But we’ve also entered other markets including the United Arab Emirates, Taiwan and Japan,” said Miftah Farid, director of export product development at the Trade Ministry.

“This year, we’re giving special attention to thematic skincare and makeup products with ingredients sourced from Indonesia’s abundant natural resources,” he added.

Lining up the shelves at SME booths were products featuring natural ingredients such as seaweed, honey and moringa leaves —a known superfood with beneficial properties for the skin. What these products need, however, is a campaign to garner local love from Indonesian consumers.

“The rise in exports indicates the trust of global consumers in Indonesian beauty products. However, the country itself is one of the largest cosmetics markets in the world. Therefore, we need to increase consumer awareness of the local beauty industry’s creativity by reintroducing products with unique ingredients like honey and moringa leaves,” said Kusuma Ida Anjani, chair of the Indonesian Cosmetics Company and Association (PPAK).

The Indo Beauty Expo-K Beauty Expo Indonesia and IndoHealthcare & INA Shop Expo 2022 was held in collaboration with the Association of Indonesian Retailers (Aprindo), the Association of Medical and Laboratory Equipment Companies (Gakeslab) and the Indonesian Jamu and Traditional Medicine Producers Group (GP-Jamu). The exhibition was also supported by the Trade Ministry, the Tourism and Creative Economy Ministry, the Industry Ministry and Cooperative, Small and Medium Enterprises Ministry.

Visitors are welcome to register at

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