A new fragrance revolution is in the air! While many consumers worry about the future of the planet, the perfume industry cannot stand still. Several initiatives already give a glimpse of what the new age of perfumery could be like: Coty’s choice to use an alcohol made from “recycled” carbon produced by LanzaTech, the launch of a production unit for bio-based fragrance ingredients by Afyren, the extraction by Symrise of natural fruit scents, etc.
The next edition of the Fragrance Innovation Summit, on December 1st, in Paris, will be an opportunity to take stock of the latest innovations in fine perfumery during a day focusing on four main themes:
1. New fragrance territories
Through an analysis of global market trends by The NPD Group, an overview of trends in China and South Korea, by Asia Cosme Lab, Meiyume and J.U.S., and in the USA by Cosmetics Inspiration & Creation and Spate.
2. New digital fragrance experiences
Featuring Noar’s connected objects and scent diffusers, analyses by Predicity, BWEEZ, Laure Braive and Sommelier du Parfum, and the experience of youtuber Demi Rawlings, who will unveil her new project in preview- first.
3. Holistic perfumery
Including the use of neuroscience by Givaudan, the development of a soothing fragrance by Til and Emsopin, and a panel discussion on the place of raw materials with regards to new consumer expectations, with Firmenich, Symrise, Caron and My Perfume is Me
4. The green revolution in perfumery
Environmental issues will be the main topic this year, with eco-responsible single-dose solutions from Sampling Innovation, the role of blockchain with Map Emlusion, upcycling solutions presented by Alpes Cambium, natural and alcohol-free perfumery from Expressions Parfumées and Superga Beauty, an overview of new sustainable (bio)chemicals, an assessment of the contribution of refills, and the presentation of new solutions for more sustainable packaging.
A keynote speech by In•Signes and Trend Sourcing will open the day with a glimpse on how perfumery could enter the “symbiocene” era.
Two special guests, Alain Renaudin and Laurent Billon, will offer a larger view with a presentation on bio-mimicry and how it could boost fragrance innovation.
Detailed program and registration: www.fragranceinnovation.com/en/
