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Most Instagrammable Places
In 2022, Singapore was the most Instagrammable destination in the world. A year later, it is ranked 13th on an annual list compiled by travel publication Big 7 Travel.
Singapore is one of the world’s most visited tourist destinations. Gardens by the Bay, Sentosa Island, Little India, Orchard Road, Chinatown are just a few of the many popular places tourists love to visit when they are in Singapore.
The city state boasts of high-end shopping malls, fine dining and luxury hotels. It is also a pit-stop for major events, such as Asia’s 50 Best Restaurants awards ceremony which is set to be held here on 28 March.
The top three and what Big 7 Travel says about Singapore
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The Milan Cathedral at Piazza del Duomo.(Image credit: Ouael Ben Salah/@benwksi/Unsplash)
In its report The 50 Most Instagrammable Places in the World 2023, the travel publication named Milan in Italy as the most Instagrammable destination. The Italian city, which is renowned for its eponymous fashion week, is followed by London and Paris on the list.
“The city offers iconic landmarks and fashionable neighbourhoods for the perfect photo backdrop — no matter your niche,” Big 7 Travel wrote about Milan.
Singapore’s 13th rank places it behind Asian destinations of Nepal, Indonesia’s Bali, Sri Lanka, and Azerbaijan’s Baku.
Commenting on Singapore, the publication notes, “The city-state is known for its modern skyline, beautiful gardens, and diverse cultural attractions.”
How was the list compiled?
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The interior of the Jewel Changi Airport in Singapore. (Image credit: Joe Green/@jg/Unsplash)
Big 7 Travel compiled the list based on the number of hashtags related to the destination on Instagram, the Meta-owned platform which has been introducing a series of new updates and features in 2023. In its report, it also included the number of views related to the destination on TikTok. Sample survey results of the travel site’s audience of 1.5 million and their global editorial team was also taken into consideration.
The destinations were ranked according to the number of impressions they scored according to Instagram hashtags and TikTok views.
Milan, for instance, recorded over 22 million Instagram hashtags and 97 billion TikTok views, according to Big 7 Travel. Singapore, on the other hand, had over 41 million Instagram hashtags and 11 billion TikTok views.
The 2023 report is the travel publication’s fifth annual listing of destinations based on the social media metrics. Sydney was ranked No.1 in both 2019 and 2020 while Japan was the topper in 2021.
The top 20 most Instagrammable places
Milan, Italy — Instagram: 22,058,065; TikTok: 97,000,000,000
London, England — Instagram: 154,408,703; TikTok: 54,200,000,000
Paris, France — Instagram: 134,627,924; TikTok: 47,900,000,000
Istanbul, Turkey — Instagram: 120,501,355; TikTok: 44,100,000,000
New York, US — Instagram: 118,054,808; TikTok: 39,600,000,000
Nepal — Instagram: 8,242,282; TikTok: 31,500,000,000
Chicago, US — Instagram: 52,676,401; TikTok: 25,100,000,000
Bali, Indonesia — Instagram: 67,469,684; TikTok: 24,000,000,000
Sri Lanka — Instagram: 13,524,733; TikTok: 16,400,000,000
Sydney, Australia — Instagram: 35,638,423; TikTok: 15,100,000,000
North Island, New Zealand — Instagram: 21,845,003; TikTok: 14,400,000,000
Baku, Azerbaijan — Instagram: 32,179,767; TikTok: 13,200,000,000
Singapore — Instagram: 41,433,628; TikTok: 11,700,000,000
Tokyo, Japan — Instagram: 60,313,038; TikTok: 11,000,000,000
Seoul, South Korea — Instagram: 21,808,064; TikTok: 8,000,000,000
Maldives — Instagram: 10,148,083; TikTok: 6,900,000,000
Seattle, US — Instagram: 22,853,023; TikTok: 5,200,000,000
Buenos Aires, Argentina — Instagram: 24,570,706; TikTok: 5,100,000,000
Ibiza, Spain — Instagram: 18,828,299; TikTok: 4,500,000,000
Dublin, Ireland — Instagram: 13,581,208; TikTok: 4,500,000,000
See the complete list here.
(Main image: Meriç Dağlı/@meric/Unsplash; Featured image: Coleen Rivas/@coleenr/Unsplash)
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