2023’s makeup trends are about ‘skinification’ and going local – Lifestyle

Sylviana Hamdani (The Jakarta Post)


Jakarta   ●  
Fri, January 27, 2023

The Indonesian beauty industry was excited when the government lifted the COVID-19 restrictions in late December 2022.

“It’s good news for makeup companies,” Bingar Situmorang, president director of local cosmetic brand Mustika Ratu, said at the Jakarta Fashion Trend (JFT), an annual event by the Indonesian Fashion Chamber (IFC), in Soehanna Hall, South Jakarta, on Jan. 11. 

The president director confided that the company’s sales have declined between 40-50 percent since the onset of the pandemic. 

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