POND’S launches ‘Glow Stage’ shopper-tainment campaign in Philippines and Indonesia
US skincare brand, POND’S, alongside Red Velvet K-pop idol Wendy, has launched a experiential shopper-tainment campaign in partnership with Virtue APACC, the creative agency powered by VICE. The campaign moves the traditional tactical shopperby drawing on cultural insights to drive brand engagement, alongside promotions and sales. Activating on eCommerce platform Shopee Virtue leveraged POND’S … Read more
