The Drum | Pond’s Men Indonesia Launch Cheeky Campaign Depicting World’s First Air Kiss
Did oily skin help create the world’s first air kiss? A brilliant creative campaign by Pond’s Men Indonesia to promote a new face wash suggests it did. ‘The Oily Warrior’ ad opens on an ancient Indonesian tribe where victorious warriors are being honoured with a kiss on each cheek by their king. One by one, … Read more
