K-Beauty brands’ fierce battle in the Indonesian Market

K-Beauty brands’ fierce battle in the Indonesian Market

South Korean cosmetics brands are striving to gain ground in the Indonesian market, despite the fierce competition from Western and Japanese cosmetics brands. Statistics Indonesia (BPS) reports that the cosmetics industry grew 9.61 percent since last year. As beauty is a social standard in Indonesia, females, as well as their male counterparts, are more focused … Read more

Pioneering a New Era of Inclusive K-beauty and Global Innovation

SEOUL, South Korea, Sept. 6, 2024 /PRNewswire/ — AXIS-Y is redefining the K-beauty industry by making diversity and inclusion core to its mission. As of August 2024, over 40% of AXIS-Y’s employees hail from diverse national backgrounds, including Korea, China, the USA, Canada, the United Kingdom, Switzerland, the Netherlands, Ukraine, Malaysia, Indonesia, and more. This … Read more