SVR chooses Albéa’s EcoFusionTop solution for their Topialyse body cream

For the relaunch of the body cream from its Topialyse product range, French brand SVR has selected Albéa Tubes last breakthrough in sustainable development: single-component open-and-close system EcoFusion Top.

Combined with an extruded PE tube, this solution significantly reduces the weight of the tube while guarantying its recycling-readiness.

Plastic reduction

The new Topialyse tube is the first product on the market that combines a 350 microns PE sleeve with the EcoFusion Top solution, reducing the overall use of fossile-based plastics in the tube by more than 50% compared to standard tubes. The packaging is entirely made of PE and therefore recycling-ready within the existing HDPE bottles recycling streams.

Paul Chegri, in charge of Packaging Development at SVR states: “Our aim is to offer products that are safe for the consumers while minimizing their environmental footprint. It is therefore essential to integrate the end-of-life of packaging from the design stage. In this transition to a low-carbon economy for plastics we need solutions that go a step further.

Aude Laclaire, Sustainability Director at Albéa Tubes adds: “This new development with SVR demonstrates what a more responsible packaging means: a packaging that has a reduced environmental impact thanks to its lightweight design, and a packaging that is recycling-ready after its consumption. This achievement is in line with targets and commitments of both our companies to reduce plastic waste.

The new SVR tubes are produced in Schesslitz, Germany.

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