JAKARTA – The beauty brand from South Korea, INNISFREE, brings good news to beauty enthusiasts and K-Beauty lovers in the country. The brand, which stands under the auspices of AMORE PACIFIC, officially announces the acquisition of halal certification in Indonesia, Green Tea Seed Serum and Green Tea Seed Cream are two products that have been certified halal, many women’s favorites because of their ability to overcome dry and dehydrated skin problems.
This step is an effort to expand its market reach and meet the needs of Muslim consumers in Indonesia. Various of its best seller products such as Green Tea Seed Serum & Cream, Vitamin C Green Tea Enzyme Brightening Serum, Retinol Cica Ampoule Serum and Collagen Green Tea Ceramide Bounce Cream have met halal standards, ranging from raw materials, production processes, to distribution processes, providing a sense of security for customers who are looking for quality skin care products but still in accordance with halal values.
Even though it has only obtained halal certification at the end of this year, it does not mean that previously circulated products are less secure for use. Creating safe quality products has become a priority of the brand that has been established from 2000, as evidenced by the acquisition of vegan certification for some of its products globally. Especially for consumers in Indonesia, this brand seeks halal certification with a process that takes up to 2 years, ranging from initiation, execution, to strict thorough audits. Additional challenges faced are the location of the INNISFREE factory located in South Korea, so more intensive coordination is needed between local and global teams to ensure that all halal standards are met perfectly.
Vera Ayu Rahmawati as a representative of the INNISFREE Regulatory Affairs (RA) team said, according to the direction of the Indonesian Ulema Council (MUI), halal certification is a must for all products marketed in Indonesia starting in 2026.
“Knowing this, we from INNISFREE Indonesia inform the principal and manufacturing team in South Korea. Differences in language, culture, regulation, and so on have become a challenge for us. After a long education process, we entered the halal product guarantee system which includes competency testing and implementation processes in product manufacturing. All the substances involved, ranging from the procurement of materials, production, to the creation of products, all of which are confirmed halal status, “he said in an official broadcast received by VOI.
Even though halal certification is new, loyal users who already use INNISFREE products do not need to worry. Previous products have been registered with BPOM and have a distribution permit, the halal certification obtained will complement the user’s comfort and ensure halal status without minimizing product effectiveness. The formula used has become the standard for INNISFREE products, so that the quality and quality are guaranteed,” Vera continued.
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