NYFW SS23: Indonesia Now – The 6 Fashion Designers That Use Their Country As Inspiration For Design


Six Indonesian fashion designers showcased their collections on the Spring/Summer 2023 runways. Appearing to be the country’s best, they all narrate the story of Indonesia through their designs. Their collections highlight the beauty of the five islands in Indonesia. Through a group display titled Indonesia Now, the designers presented their ready-to-wear fashions inspired by the richness of Indonesian crafts. The SS2023 collections debuted at NYFW “The Shows” which was held at Springs Studios, in Soho, on Sunday, September 11, 2022.

The designers who showcased their works include: Spous by Priyo Oktaviano who displays the beauty of Bali through endek weaving, Heaven Lights, Alleira Carys Cares X Amero Jewellery, as well as Suedeson by Kimberly Tandra, Coreta Louise, and Vivi Zubedi.

Spous by Priyo Oktaviano

Spous by Priyo Oktaviano presented a collection themed Childhood Reminiscence, which was inspired by memories of a free childhood without any restrictions and imagining as expressively as possible. The collection used the main material of Balinese endek weaving, which made it look young, fun, and colorful – just as the freedom and expressive imagination of child would be.

Spous by Priyo Oktaviano at New York Fashion Week (NYFW). (Picture: Instagram @priyooktaviano)

Heaven Lights

Heaven Lights experienced the inaugural stage at New York Fashion Week where they showcased a collection titled “Tanah Kita Papua”. It highlighted the natural beauty of Papua, a province of Indonesia. Papua is comprised of the northern coast of Western New Guinea together with island groups in Cenderawasih Bay to the west.

Heaven Lights at New York Fashion Week (NYFW). (Picture: Instagram @heaven_lights)

Alleira Carys Cares X Amero Jewellery

Alleira Batik last appeared at NYFW in 2019, and will present her independent collection at NYFW 2023. Collaborating with Carys Cares and Amero Jewelry and forming the name, Alleira Carys Cares X Jewelry, they brought out a Paradise-themed collection. The garments displayed were hand-painted by children who have been diagnosed with Down Syndrome. The Alleira Batik Collection also showed batik patterned with ornamental nuances typical of the Island of the Gods, Bali.

Alleira Carys Cares X Amero Jewellery at New York Fashion Week (NYFW). (Picture: Instagram @alleira_batik)

Suedeson by Kimberly Tandra

Suedeson by Kimberly Tandra also returned to the NYFW stage this year. The 23-year-old designer brought a collection that is inspired by Indonesian cultural diversity, and her personal life. Kimberly brings a collection with feminine silhouettes that are her trademark, such as dresses with flowy cuts complemented by sweet details.

Suedeson by Kimberly Tandra at New York Fashion Week (NYFW). (Picture: Instagram @deannamarienyc)

Coreta Louise

Inspired by batik fashion works, Coreta Louise also brought a beautiful collection to NYFW The Shows. He used the theme “Sea Reflection, From The Sea to The City.” The collection of batik motifs was inspired by the underwater beauty of Bunaken, North Sulawesi. Coreta Louis also works with local artisans whose accessories were used to enhance the look of his collection on the runway.

Coreta Louise at New York Fashion Week (NYFW). (Picture: Instagram @signedlovetheartist)

Vivi Zubedi

Vivi brought a fashion collection that was inspired by the typical Sasirangan Cloth of Banjar Baru. This is where the fabric is made directly by Banjarmasin fabric craftsmen.

NYFW 2023: (Photo: Instagram @signedlovetheartist, @vivizubedi)

ADDITIONAL BRAND

In addition to the six local brands above that appeared in the group show, there was ERIGO-X with their standalone show. While each of the above brands featured ten looks from their collections, ERIGO-X carried 60 looks. Six well-known Indonesian celebrities walked some of these looks. ERIGO-X’s collection was inspired by the process of metamorphosis and the cocoon, reflecting the transformation of life.

Ambassador of Indonesia to USA, Ayu Heni Rosan, said the opportunity for Indonesian designers to enter the United States market is very wide open.

“Indonesia’s exports to the United States, especially textile products, continue to increase. And currently the United States is the second largest trading partner after China”

– Ambassador Ayu Heni Rosan (August 2022)

The presence of local brands on prestigious stages such as NYFW is certainly a proud achievement for Indonesia’s fashion industry.

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