Straight from a flight and sharp in his suit, Fendi Casa CEO Alberto Da Passano made one thing clear during the recent media launch of the brand’s showroom in Bonifacio Global City in Taguig.
“We don’t want to be known as a fashion brand with a few pieces of home collection and accessories,” said the executive of the home line of high-end Italian fashion house Fendi. “We are set up as a player in the furniture business.”
It’s a statement that Da Passano delivered not just to the Filipino market, but to the European brand’s wider audience in this side of the world. Fendi Casa’s newly launched 220-square-meter space at Twenty-Four Seven McKinley in BGC counts as its first showroom in Asia and only its third alongside the ones in Milan and Miami.
Crediting the Filipino’s deepening affection for luxury fashion and interior design as the reason behind their location selection, the Fendi Casa CEO added that their new space aims to unite fashion, architecture, craftsmanship and design in a masterful and immersive experience.
Housed in the Fendi Casa showroom are seven rooms that present iconic pieces of the new collection. Every showcased piece is designed by a community of established international designers and architects, selected by the brand’s creative director Silvia Venturini Fendi.
Among the featured items in the new showroom are atelier oï’s Fun FENDI seating system, Marcel Wanders Studio’s Five sofa and armchairs, Toan Nguyen’s Marrakesh coffee tables and Sandia sofa and armchairs. There’s also the Ford dining table and Doyle chairs, both designed by FENDI Casa Design Studio, and Thierry Lemaire’s Parsifal sofa and armchairs.
The opening of Fendi Casa’s showroom in the Philippines, through the exclusive distribution by home lifestyle retailer Focus Global Inc., aligns with the global vision from the partnership formed last year between Design Holding and FENDI, which formed Fashion Furniture Design (FF Design).
The Fendi Casa Manila showroom is located at the 10th floor of Twenty-Four Seven McKinley Building, 24th Street Corner 7th Avenue at McKinley Parkway in Bonifacio Global City, Taguig. More information is available via 8705-9999 or www.fendicasa.com/en.
