Eurokars Motor Indonesia, Mazda’s official Indonesian trademark-holding agent, has showcased exclusive anniversary editions of their two signature cars, the Mazda CX-5 and the Mazda 6, according to media reports by The Jakarta Post.
Coinciding with the company’s 6th anniversary, the brand introduced a special-edition New Mazda CX-5 EMI 6th Anniversary edition in limited quantities. Utilising an all-wheel drive (AWD) system, the CX-5 line arrives with the rhodium white colour which is part of a new collection of takumi-nuri) paint technology.
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Rhodium white is a pure shade of white that is inspired by the Japanese aesthetic that finds beauty in simplicity and the absence of excessive elements. The soft particles of the paint also emphasise shadows on the surface of the vehicle, giving the rhodium white a refined metallic texture.
The other colour is an artisan red premium, also from Mazda’s unique takumini-nuri paint technology. As Mazda’s signature colour, it serves as the final evolution of the takumini-nuri soul red premium, which was released 10 years ago, and as a mark that signals the birth of Mazda’s flagship sedan, the Mazda 6, 20 years ago.
“The launch of these two new colours highlights Mazda’s optimism toward the condition of the economy and the automotive market in Indonesia. This year marks the year where Mazda Indonesia starts their focus on products that put forward the 7G philosophy, products that are instilled with luxury, comfort and have cultural value wrapped in the Japanese 7G philosophy,” said Thio.
MARKETING-INTERACTIVE has reached out to Mazda for a comment.
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