The
Indonesian e-commerce platform Lilla by Sociolla has unveiled its very first
physical location, opening at Pondok Indah Mall in Jakarta.
Purple is the hero colour of the store which
features more than 1,000 products for mums and babies and the products range
from personal care items to fashion, bedding essentials and diaper bags.
First launched in 2020 as an online platform
by the beauty technology business Social Bella, Lilla by Sociolla concentrates
on mums and families. The idea behind the brand is to offer a space to
Indonesian mothers owing to a shortage of platforms for personal care and
beauty products.
Founded in 2015, Social Bella operates 60
physical stores in Indonesia and Vietnam with the first launching in Indonesia
in 2019, targeting the enhancement of the O2O shopping experience.
