Participated in various community activities, such as providing new product experience kits, product reviews, and Zoom parties
“Teman Wishtrend of the Month” award given to great collaborators every month with free provision of Wishtrend product
Increased local accessibility through dynamic brand interactions, improved brand loyalty and expanded customer connections
SEOUL, South Korea, October 13, 2022–(BUSINESS WIRE)–An e-commerce beauty community, Wishtrend operated by global beauty content company Wishcompany (CEO Soungho Park) announced that it has successfully completed its 6-month run of the first term of Teman Wishtrend, the first local ambassador program in Indonesia.
“Teman Wishtrend” is an ambassador program that was designed to improve accessibility for customers in places that the global e-commerce company, Wishtrend, cannot directly ship to. A total of 620 local micro-influencers signed up for this program, and 51 were selected as “Teman” to partake in various activities.
In the first welcome kit, the ambassadors were given Wishtrend’s bestseller “By Wishtrend Green Tea & Enzyme Powder Wash,” the “Fundamental Ampoule Mist” from Dear, Klairs, and candles from a local brand.
Secondly, “Not A Flaw” commenced, which is a global campaign that was held by Wishtrend last year. This campaign was praised by followers for delivering the message of appreciating individual beauty instead of pursuing typical beauty standards.
Upon finishing the Teman Wishtrend activities, the ambassadors were thrilled to have a chance to try “By Wishtrend Vitamin A-mazing Bakuchiol Night Cream,” which has not been launched yet in Indonesia. The reviews that were written by the Teman after trying the product were posted on Female Daily and Soco, which are the largest beauty platforms in Indonesia. The “Teman Wishtrend of the Month” award was given to the best collaborator for each month of the activity period, and other Wishtrend products being sold in the market were provided.
“Our first Teman Wishtrend program in Indonesia was very meaningful because it gave us a chance to share our values with the community,” Chief Manager Hyejin Son, who is in charge of Wishcompany’s Asia-Pacific sales, stated. “We are planning to have a second term next year as well to continue to expand our connection with customers and improve brand loyalty through global ambassador activities.”
Wishtrend has developed video content on skincare routines, skincare tips, etc. for over 1.8 million global subscribers on their YouTube channel “WishtrendTV.” In addition, there are various skincare and lifestyle articles on “Glam,” the editorial section of the Wishtrend site, as well as product reviews, ingredient analyses, Wishtrender interviews, and more.
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