Garnier, a beauty brand, launched a campaign in Indonesia to encourage consumers to recycle by downloading its eRecycle app.
Campaign details
Brand: Garnier IndonesiaBrand owner: L’Oréal IndonesiaLead agency: Wavemaker IndonesiaContributing agency: M&C Saatchi Indonesia, InMobi IndonesiaCountry: IndonesiaIndustries: Skin care, sun protectionMedia channels: Mobile & apps, Online display, Online video, Outfoor, out-of-home, Point-of-purchase, in-store, Television, Word of mouth, influencersBudget: Confidential
Executive summary
As interest in sustainable grew in Indonesia, beauty brand Garnier wanted to nudge its consumer to adopt recycling, by downloading the eRecycle app, setting a goal of 10000 downloads that would lead to the collection of at least 400 kilograms of plastic waste….
